Uber is paying $1.1 billion for alcohol delivery startup Drizly

Technology

Uber on Tuesday said it has agreed to purchase alcohol delivery startup Drizly in a stock and cash deal valued at $1.1 billion.

Boston-based Drizly was founded in 2012 as an e-commerce platform that facilitates the delivery of alcohol. Some have even nicknamed it the “Amazon for liquor,” although really, it sounds more akin to a food delivery service like DoorDash or Postmates, the latter of which Uber acquired last year as part of a pivot in its business model.

Drizly is currently operational in more than 1,400 cities across the US, providing customers with a wide selection of beer, wine and spirits that can be delivered directly to their door. It’s a good idea as it could potentially keep impaired drivers off the streets when the desire for more booze arises.

Uber said that once the transaction is complete, they plan to maintain a separate Drizly app as well as roll the marketplace into the Uber Eats app. Pending regulatory approval, the deal should be finalized sometime in the first half of 2021.